Why Partner with Hamleys?

A Timeless Brand with Global Recognition: It is synonymous with quality, tradition, and innovation in the world of toys. As a brand with a legacy of over 260 years,carries an unparalleled reputation for excellence. This rich history, combined with its modern-day appeal, makes Hamleys a magnet for families and tourists alike.

Proven Success in Diverse Markets: Hamleys’ success story is not confined to the UK. The brand has established a strong presence in major cities across the globe, from the bustling streets of New York to the vibrant markets of Mumbai, and from the luxurious malls of Dubai to the family-friendly spaces of Singapore. 

The brand’s flexibility in store size and format allows for a customized approach that meets the needs of different markets and demographics.

Unique In-Store Experiences:Hamleys is not just a retail space; it’s an experience. Each store is designed to be a wonderland for children, with interactive displays, live demonstrations, and immersive environments that transport visitors into the world of toys. By hosting a Hamleys store, your property becomes more than just a shopping destination, it becomes a place where families come to create memories. 

Strong Marketing and Promotional Support:Hamleys is backed by the marketing prowess of Reliance Retail, one of India’s largest and most diversified retailers. This ensures that each Hamleys store benefits from comprehensive marketing strategies, including digital campaigns, social media engagement, in-store events, and collaborations with influencers. 

Leasing Benefits

Increased Footfall and Dwell Time: It is a destination store that attracts families, children, and tourists, driving significant foot traffic to any location. The presence of a Their store increases the overall appeal of your property, encouraging visitors to spend more time exploring other retail outlets and amenities. 

Enhanced Property Value: Hosting a Hamleys store can significantly enhance the value of your property. As a prestigious and globally recognised brand, Hamleys adds a touch of luxury and exclusivity to your space. This not only attracts high-end retailers but also boosts the overall marketability of your property, making it a sought-after location for potential tenants.

Flexible Store Formats:Hamleys offers a range of store formats to suit different property sizes and locations. This flexibility allows you to maximise the potential of your property, regardless of its size or layout.

Long-Term Partnership: When you lease space to them, you are entering into a long-term partnership with a stable and reliable tenant. Hamleys’ commitment to quality and its strong financial backing by Reliance Retail ensures that you are working with a brand that values sustainability and growth. 

The Ideal Location

Hamleys stores thrive in locations that offer high visibility, easy accessibility, and a family-friendly environment. Ideal locations include:

Shopping Malls: Hamleys add significant value to shopping malls, drawing in families and boosting overall footfall. The store’s lively atmosphere and wide range of toys create a destination within the mall, encouraging visitors to explore other retail and dining options.

Tourist Attractions:It is a magnet for tourists, making it an ideal addition to areas with high tourist traffic. The brand’s global appeal ensures that it resonates with visitors from different cultures and backgrounds, making it a must-visit destination.

City Centers:Hamleys stores perform exceptionally well in city centres, where they become a focal point for families and shoppers. The brand’s heritage and reputation make it a natural fit for prestigious urban locations.

Airports and Transit Hubs:With its global recognition and wide range of toys, Hamleys is a perfect addition to airports and transit hubs. 

How to Partner with Hamleys

Partnering with them is a straightforward process. Our team of Franchise AVS is dedicated to working closely with property owners and mall operators to ensure a seamless and successful collaboration. Here’s how you can get started:

Initial Consultation:Contact our team to discuss your property and explore the possibilities of hosting a Hamleys store. We will assess the suitability of your location and provide insights into how a Hamleys store can benefit your space.

Site Evaluation:Our experts will conduct a thorough evaluation of your property to determine the optimal store format and layout. This includes assessing foot traffic, demographics, and the competitive landscape to ensure the best fit for both parties.

Proposal and Agreement:Based on the site evaluation, we will present a tailored proposal outlining the store design, leasing terms, and partnership benefits. Once the terms are agreed upon, we will proceed with the lease agreement.

Store Development:Our team will work closely with you throughout the store development process, from design and construction to marketing and launch. 

Grand Opening:Once the store is ready, we will plan a grand opening event that is guaranteed to attract attention and generate buzz. Our marketing and PR teams will collaborate to ensure maximum exposure, making the launch a resounding success.

For inquiries and more, contact us at: – +91 92054 34226.