Decathlon COCO Model Brand Expansion: Leasing Opportunity

Welcome to the Decathlon brand expansion opportunity, designed for those enthusiasts who are ready to join the leading sports retail network through the Company Owned Company Operated (COCO) model. As Decathlon continues to grow across India, they are seeking prime retail spaces to bring their high-quality, affordable sports products to more communities. This comprehensive guide outlines the site qualifications, mandatory checks, and expansion plans, providing you with all the information needed to participate in this exciting leasing opportunity.

Area Required (sq.ft)


Brand Outlets

Decathlon COCO Model Brand Expansion: Leasing Opportunity

Why You Should Go With Decathlon Leasing Opportunity


Mandatory Site Qualifications

Carpet Area Requirements:
– Tier 1 Cities: Minimum carpet area of 20,000 sq. ft.
– Tier 2 Cities: Minimum carpet area of 10,000 sq. ft.
Frontage and Height:
Frontage Area: Minimum of 45 feet
Height: Minimum of 10 feet

Visibility and Accessibility:

Sites should preferably offer maximum visibility to attract high foot traffic.

Government Sanctions and Approvals:

When considering a property it’s essential to ensure that all necessary approvals and certifications are in place. A commercial sanction plan approved by the government authority is mandatory, providing a green light for the property’s intended use. Additionally, various No Objection Certificates (NOCs) and certificates from local authorities are required, including:
Fire NOC: Ensuring the property meets fire safety standards
Occupancy Certificate (OC): Confirming the property is safe for occupation
Completion Certificate (CC): Verifying the property’s construction is complete and compliant with regulations
Obtaining these certifications is crucial, as they guarantee the property meets legal and safety requirements. Failure to secure these approvals can result in fines, penalties, or even business closure. 

Site Status:

The exact site status needed includes properties that are ready for possession, operational, or Built-to-Suit (BTS) land.

Preferred Market Types

Market Priority:
Destination Shopping: Position your business in high-traffic areas renowned for retail and leisure activities, ensuring maximum visibility and footfall.
Highstreet: Secure a prime spot on prominent streets with substantial pedestrian and vehicular traffic, guaranteeing constant customer flow.
BTS Commercial Plots: Opt for custom-built spaces tailored to meet your specific business needs, offering flexibility and adaptability.
Malls: Choose established malls with a consistent flow of customers and a complementary retail mix, enhancing your brand’s exposure and appeal.

Catchment and Competitive Analysis

Required Documentation and Media:
Catchment Video: A 360-degree video showcasing the surrounding area, giving you an immersive view of the location and its environs.
Outlet Photos: High-quality images of the interior and exterior of the outlet, allowing you to assess the condition and potential of the space.
Surrounding Area Photos: Images of the outside left and right sides of the property, providing context and helping you understand the local environment.
Competitive Analysis: Valuable insights into nearby brands and their approximate monthly business performance, enabling you to gauge the local market and potential competition.

Geographic Focus

Decathlon is strategically targeting key regions for expansion, with a focus on North India and Pan India locations. Specifically, the company is eyeing opportunities in:
Uttar Pradesh (UP), India’s most populous state, offering vast consumer potential
Rajasthan, with its rich cultural heritage and growing urban centres
Punjab, a hub for industry and commerce
Jammu & Kashmir (J&K), a region with immense tourism and economic growth prospects
Uttarakhand, known for its natural beauty and increasing popularity as a tourist destination
Delhi, the nation’s capital, with its dense population and high demand for retail spaces
Haryana, particularly Sohna Road in Gurugram, a rapidly developing commercial corridor
By expanding into these regions, Decathlon aims to tap into the growing consumer market, utilising the potential for increased brand visibility and sales growth. This strategic move will enable the company to strengthen its presence in India and further establish itself as a leading retailer in the country.

Contact us

Want to be a part of this growing brand?
Why wait?
Contact us today for the details!
For inquiries and more, contact us at: – +91 92054 34226.

We'd love to hear from you

Stay Connected

Reach out to us today, and let’s start talking about your future! At Franchise AVS, we’re here to answer your questions, listen to your ideas, and help you take the exciting first step towards business ownership. Your dream, our guidance—let’s make it happen together.