How the Journey Goes on
The Kasam Ethnic Wear Group has evolved through decades of dedication and excellence. The first store was opened in 1945, and today they are operating under multiple brands, including Mangalya Shopping Mall, Kasam Brothers (Senate Fashions), Kasam Home World, Kasam Pullaiah Stores, Soulner, and The Swayamvar. With 72 stores nationwide, they have set numerous milestones and surpassed industry benchmarks, establishing ourselves as a leader in the retail space.
The Swayamvar: Designer Men’s Ethnic Wear
Launched in February 2015 in Warangal, “The Swayamvar” is their premium brand specialising in designer men’s ethnic wear. Managed by Kasam Ethnic Wear Group, The Swayamvar has rapidly expanded, with 46 stores currently operational and projections to cross 50 stores by the end of this year. By 2022-2023, they are aiming to have 100 stores across the country.
Expansion and Growth
The Swayamvar started with six stores in 2016 and has grown steadily every year:
2016: 6 stores
2017: 11 stores
2018: 21 stores
2019: 24 stores
2020: 35 stores
2023: 50+ stores
They have presence across Telangana, Andhra Pradesh, Karnataka, Odisha, Maharashtra, Rajasthan, Tamil Nadu, Bihar, and Jharkhand. Also they are actively planning to expand into Uttarakhand, Goa, Gujarat, Madhya Pradesh, West Bengal, Uttar Pradesh, Delhi, and Tier 2 cities in Andhra Pradesh.
Product Range
The Swayamvar offers a comprehensive range of designer men’s ethnic wear, catering to diverse tastes and preferences:
-Semi Indo-Western: ₹3,999 to ₹8,999
– Modi Coat: ₹3,999 to ₹8,999
– Jodhpuri: ₹5,999 to ₹14,999
– Blazer: ₹3,999 to ₹15,999
– Indo-Western: ₹8,999 to ₹24,999
– Sherwani: ₹11,999 to ₹29,999
– Kurta Pyjama: ₹999 to ₹4,999
– Linen Kurta: ₹999 to ₹2,999
– Handlooms: ₹999 to ₹2,999
– Accessories: ₹149 to ₹2,999
– Chunnies: ₹499 to ₹5,999
– Mojdi: ₹699 to ₹1,999
– Dhoti: ₹999 to ₹3,999
– Short Kurta: ₹999 to ₹2,999
– Long Kurta: ₹999 to ₹2,999
– Shirt: ₹1,199 to ₹1,999
– Peshwari: ₹1,499 to ₹2,999
– Linen Shirt: ₹1,699 to ₹2,999
– Vest Coat: ₹1,999 to ₹3,999
Franchise Opportunity
Join them in the journey of growth and success by becoming a franchise partner with The Swayamvar.
With an investment of ₹20 lakhs and a refundable security deposit of ₹60 lakhs against merchandise, you can be part of this thriving business.
The franchise fee is ₹2 lakhs, and the investment in interiors is ₹3,000 per square foot, including software and architect fees.
Return on Investment
They offer a 30% margin net of GST, ensuring a good return on your investment. Their support includes:
– Advertising
– Brand stationery
– Brand carry bags
– Financial support on store opening
Store Requirements
They are looking for premises with the following specifications:
– Total Leasable Area: 800 to 1,500 square feet
– Ground Floor Location
– Lease Period: 9 years
– Lock-in Period: 3 years
– Possession for Fit-Out Work: 45 days
– Fit-Out Period Rent: Free for 45 days
Locations
They are planning to bring The Swayamvar to various locations across India. Here are some of the states and cities where they are planning to expand:
West Bengal
– Asansol, Berhampore, Burdwan, Chandannagar, Contai, Cooch Behar, Durgapur, Haldia, Howrah, Kolkata, Malda, Midnapur, North Parganas, Siliguri
Uttarakhand
– Dehradun, Haldwani, Haridwar, Kashipur, Ramnagar, Rudraprayag
Uttar Pradesh
– Agra, Akbarpur, Aligarh, Allahabad, Azamgarh, Ballia, Barabanki, Bareilly, Deoria, Faizabad, Faridpur, Farrukhabad, Ghaziabad, Gonda, Gorakhpur, Janupur, Jhansi, Kanpur, Lakhimpur, Lucknow, Mathura, Mau, Meerut, Moradabad, Muzaffarnagar, Noida, Raebareli, Saharanpur, Sitapur, Varanasi
Other States and Union Territories
– Pondicherry, New Delhi, Goa, Delhi, Chandigarh, Tripura (Agartala), Tamil Nadu (Chennai, Coimbatore, Erode, Madurai, Salem, Vellore), Rajasthan (Ajmer, Alwar, Bhilwara, Bikaner, Jaipur, Jhujhunu, Jodhpur, Kota, Sri Gangnagar, Udaipur), Punjab (Bathinda, Jalandhar, Ludhiana, Mohali, Patiala, Zirkapur), Maharashtra (Akola, Amravati, Aurangabad, Dhule, Jalgaon, Kalyan, Mumbai, Nagpur, Nanded, Nasik, Navi Mumbai, Pune, Solapur, Thane, Vasai), Madhya Pradesh (Bhopal, Chhindwara, Gwalior, Indore, Jabalpur, Rewa, Sagar), Kerala (Calicut, Cochin, Thrissur, Trivandrum), Jammu & Kashmir (Jammu, Srinagar), Haryana (Ambala, Gurgaon, Hissar, Karnal, Panchkula, Panipat, Rohtak, Sonipat), Gujarat (Bhavnagar, Ahmedabad, Anand, Gandhidham, Jamnagar, Mehsana, Nadiad, Navsari, Rajkot, Surat, Vadodara, Vapi), Chhattisgarh (Bhilai, Bilaspur, Raipur), Bihar (Ara, Begusarai, Bettiah, Bhagalpur, Bihar Sharif, Darbhanga, Dehri on Sone, Gaya, Hazipur, Katihar, Kishanganj, Madhubani, Motihari, Munger, Muzaffarpur, Nawada, Patna, Purnea, Raxaul, Saharsa, Sasaram, Sitamarhi, Siwan), Assam (Bongaigaon, Guwahati, Hojai, Jorhat, Nagaon, Silchar, Tezpur, Tinsukia).
Conclusion
For inquiries and more, contact us at: – +91 92054 34226.
