BURGER SINGH

Why Choose Burger Singh?

Burger Singh stands out as the largest homegrown burger chain in India, with over 175 outlets in more than 75 cities, along with four international outlets in the UK. Their brand success is built on a unique blend of Indian flavours, innovative menu offerings, and strong brand recognition. Here’s why Burger Singh is the best choice for your franchise investment:

Untapped Burger Market: While burgers are among the highest-selling fast foods, the market remains largely dominated by international chains, leaving a gap for a dominant Indian brand like Burger Singh. They provide a low-capex entry into a high-demand segment.

Superior Brand & Taste: They have taken the classic burger and infused it with rich Indian spices and flavours, appealing to both price-sensitive and premium customers. With a diverse menu, including the largest vegetarian product range in the burger category, our offerings cater to a wide audience.

Low Capex, High Return: International burger chains require a significant capital investment (₹3-6 crore), making them inaccessible for many investors. Burger Singh, on the other hand, offers a low setup cost with high revenue potential, ensuring a quicker return on investment (ROI).

Best Unit Level Economics: Whether you opt for a dine-in, takeaway, or cloud kitchen model, each of our business formats is designed to optimise profitability. Their efficient supply chain, bulk procurement rates, and high customer demand allow franchisees to maximise returns.

What Makes Burger Singh the Best Franchise Investment?

Untapped Market Opportunity: Burger Singh taps into the growing demand for burgers, a market that has seen exponential growth but remains underpenetrated, especially by Indian brands. With fewer competitors in Tier 2 and Tier 3 cities, the potential for success is massive.

Visionary Leadership & Support: Their leadership team, led by founders Kabir Jeet Singh, Nitin Rana, and Rahul Seth, brings years of industry experience and a clear vision for expansion. From finding the right location to marketing support, Burger Singh offers extensive guidance to ensure franchise success.

Menu Innovation: Their menu is designed to suit the Indian palate with offerings like the “Nikku Singh Burger” and “Paneer Pind-er,” which have become fan favourites. They have crafted a unique range of burgers, fries, beverages, and desserts to suit all tastes. With innovative options such as regional Indian fries and desi-inspired burgers, our menu keeps customers coming back for more.

Strong Brand Recognition: Burger Singh is not just a burger chain; it’s a cultural phenomenon with a quirky brand image and viral advertising campaigns. Whether it’s our April Fool’s Pranks or the famous “Pachaas Ki Chaal” campaign, we are celebrated across media platforms for our creativity and innovation

Burger Singh Franchise Formats

They offer multiple franchise models to suit your investment capacity and business goals:

Dine-In Model: Ideal for independent locations with indoor seating, this model provides a complete dine-in experience along with delivery options. This format has higher capex but also higher revenue potential, with successful examples in locations like Saket (Delhi) and Bhavnagar.

  – Area Required: 800-1200 sq. ft.

  – Setup Cost: ₹40 lakhs (approx.)

  – Royalty: 2% of sales

  – Projected Monthly Earnings: ₹2.3-2.5 lakhs

Cloud Kitchen Model: If you’re looking for a lower-cost entry point, the cloud kitchen model is perfect for you. This setup requires minimal space and focuses on delivery, offering a high ROI with minimal overhead costs.

  – Area Required: 300-500 sq. ft.

  – Setup Cost: ₹20-25 lakhs

  – Royalty: 0% for the first two years

Takeaway Model: This format works well in high-footfall areas like shopping malls or near office complexes. With a lower setup cost than dine-in, it combines the convenience of quick service with significant revenue potential.

  – Area Required: 400-600 sq. ft.

  – Setup Cost: ₹25-30 lakhs

Support and Training

Burger Singh offers comprehensive support to all franchise partners, ensuring you have everything you need to run a successful business:

Location Assistance: The team will help you identify and negotiate prime locations in your area, ensuring optimal footfall and delivery reach.

Store Setup and Design: The in-house team of architects and contractors will assist in designing and setting up your store based on Burger Singh’s unique design template. 

Supply Chain and Procurement: Burger Singh boasts a highly efficient national supply chain with regional warehousing and bulk procurement rates. This allows you to maintain consistent quality across all menu items at lower costs, ensuring higher margins.

Training: They will also provide extensive training to franchisees and their staff, covering everything from store management to customer service, marketing, and technology integration. Ongoing training ensures you stay updated with new products and best practices.

Marketing Support: The marketing team will assist you with national and local marketing campaigns, including digital advertising, influencer marketing, outdoor media, and more. Franchisees benefit from our viral campaigns, strong social media presence, and successful in-app ads on platforms like Swiggy and Zomato.

Join the Burger Singh Clan

At Burger Singh, they believe in building a strong community of entrepreneurs who are passionate about food and business. Their franchisees are part of a family driven by a shared vision of success. With extensive support, low capex, and a proven business model, Burger Singh offers you the chance to take control of your financial future while bringing delicious, Indian-inspired burgers to your community.

Next Steps: Your Future Awaits

Ready to take the leap and become a part of the Burger Singh success story? Here’s what you need to do next:

Get in Touch: Contact  franchise team franchise AVS to learn more about the available opportunities and franchise formats in your city or region.

Location Approval: We’ll help you identify the perfect location for your outlet and negotiate lease terms on your behalf.

Store Setup: We will ensure that the team of architects and contractors will design and build your outlet based on our standardised template.

Training & Launch: Once your outlet is ready, we’ll provide extensive training and support along with Burger Singh team to ensure a successful launch.

Ongoing Support: From supply chain management to marketing and business optimization, we’re here to support you every step of the way.

Join the fastest-growing burger chain in India and become a proud owner of your own Burger Singh franchise today!