Empowering Indian Womens Fashion

Empowering Indian Womens Fashion

Empowering Indian Women’s Fashion: The High Street Essentials Story with FabAlley and Indya


High Street Essentials: Pioneering Women’s Fashion in India

In a country known for its rich tapestry of culture and tradition, High Street Essentials has emerged as a dynamic force, redefining women’s fashion in India. As the parent company behind two prominent brands, FabAlley and Indya, High Street Essentials has spearheaded a revolution in the Indian fashion industry, adapting to the evolving dynamics, and empowering modern Indian women with affordable and stylish choices.


Catering to Modern Indian Women’s Preferences

At the heart of this fashion revolution are founders Shivani Poddar and Tanvi Malik, who possess an astute understanding of the aspirations and desires of the modern Indian woman. High Street Essentials was born out of the recognition that young Indian women sought access to global fashion trends, yet they often faced limited options that were both stylish and budget-friendly.


The Birth of FabAlley

This realization laid the foundation for High Street Essentials Pvt Ltd in 2012, with FabAlley as its flagship brand. FabAlley was envisioned as a forward-thinking brand specializing in western wear, providing a comprehensive wardrobe solution for a variety of occasions. It addressed a crucial gap in the market where western brands often failed to cater to the nuanced fashion preferences of Indian women.
FabAlley quickly became a go-to destination for women looking to stay on-trend while staying within their budget. The brand’s range of clothing and accessories offered a perfect blend of style, quality, and affordability.


Addressing Plus-Sized Fashion Needs

One of FabAlley’s groundbreaking moves was the introduction of “Curve,” a sub-brand specifically designed for plus-sized women. This move was a significant step in the direction of inclusivity, recognizing that the fashion world had long overlooked the needs of plus-sized women. FabAlley Curve addressed this gap, providing versatile and trendy fashion options for women of all body types.


Introducing Indya: Fusion-Wear for Modern Indian Women

In 2016, High Street Essentials unveiled yet another gem in its crown: Indya. This brand redefined fashion by blending Indian and global influences to create a unique fusion-wear concept. Indya’s offerings are a tribute to the rich heritage of Indian clothing, skillfully combined with contemporary trends, making it the perfect choice for modern Indian women aged 25 to 40.


Innovation and Originality

FabAlley and Indya share a common commitment to innovation and originality in their designs. Their collections are carefully crafted to fulfill the cravings of value-conscious Indian women for distinctive and stylish clothing. The designs take into account the specific requirements and cultural context of Indian women, resulting in clothing that resonates with the diverse tastes and preferences of the nation.


Democratizing Designer Fashion

What truly sets Indya apart is its bold approach to designer fashion. The brand annually collaborates with renowned Indian designers, producing a capsule collection that seamlessly merges the designer’s expertise with Indya’s vision. This revolutionary initiative democratizes fashion by bringing designer products within reach of a wider audience. Through their online platform, “House of Indya,” High Street Essentials has made the exclusive world of designer fashion accessible and inclusive.


A Fashion Revolution

In essence, High Street Essentials, through its brands FabAlley and Indya, has revolutionized the fashion landscape in India. They have not only met the changing fashion needs of Indian women but have also disrupted the market by democratizing designer fashion. By making high-quality, stylish clothing accessible to a diverse range of consumers, High Street Essentials has left an indelible mark on the Indian fashion industry.
The journey of High Street Essentials is not just a story of two brands but a celebration of the evolving tastes and aspirations of modern Indian women. It’s a journey that has empowered women to express themselves through fashion, to embrace their individuality, and to do so without breaking the bank. High Street Essentials has paved the way for a new era in women’s fashion in India, one that is vibrant, inclusive, and, most importantly, led by the women who wear it.

We'd love to hear from you

Stay Connected

Reach out to us today, and let’s start talking about your future! At Franchise AVS, we’re here to answer your questions, listen to your ideas, and help you take the exciting first step towards business ownership. Your dream, our guidance—let’s make it happen together.