FAT TIGER

The Brand

Fat Tiger is not your typical QSR. It is a brand that embraces innovation, quality, and consumer happiness. With a vision to provide flavorful, superior, and sustainable food and beverage options, Fat Tiger offers a variety of hot and cold beverages, momos, meal bowls, and more, at affordable prices. The brand’s goal is to bring joy to its customers by serving them high-quality meals and drinks that are delicious, convenient, and budget-friendly. 

In the QSR market, where competition is fierce, Fat Tiger differentiates itself by constantly innovating, offering healthier alternatives, and catering to modern tastes. It appeals particularly to millennials and busy consumers who seek quality food on the go without compromising on flavour or nutritional value.

Vision and Innovation

At the core of Fat Tiger’s philosophy is the desire to bring a modern, flavorful twist to traditional foods and beverages. Fat Tiger is the first Indian brand to introduce a unique take on beverages with international flavours, incorporating special house blends topped with exotic fruits and cheese caps. This innovation creates a refreshingly different drinking experience, whether it’s cold teas, Boba teas, or hot beverages that provide comfort and joy, especially in India’s long summers.

Similarly, Fat Tiger’s momos and meal offerings are a cut above the rest. With a menu that includes steamed momos, baozi momos, gravy momos,  momos, and even unique choco bombs, the brand offers a variety that caters to all palates. Packaged in convenient buckets, Fat Tiger’s food is perfect for on-the-go consumers, especially the 9-to-9 working generation that needs quick, tasty, and nutritious meals.

Why Choose Fat Tiger?

Fat Tiger is not just a restaurant; it’s a lifestyle. The brand’s mascot, a “Fatty Catty” tiger, embodies the laid-back, fun, and non-judgmental spirit that Fat Tiger brings to the table. The mascot is designed to make the brand approachable and relatable, especially to younger generations. Fat Tiger believes in making people feel happy and relaxed, which is reflected in their welcoming brand culture and offerings.

By partnering with Fat Tiger, franchisees are tapping into a brand that is distinctively modern, with wide-ranging appeal. As the brand continues to grow, it offers franchisees the opportunity to be part of a new-age QSR chain that prioritises both taste and experience.

The Leadership Team

Fat Tiger’s leadership team brings a diverse range of experience across various industries, ensuring that the brand continues to innovate and scale effectively. The co-owners, Parineeti Chopra, Sahaj Chopra, and Sahil Raj Arya, bring a combination of star power, business acumen, and food and beverage expertise to the brand.

Parineeti Chopra is a well-known Bollywood actress with a strong background in business and finance, having earned a triple honours degree from Manchester Business School. Her involvement brings credibility and visibility to the brand.

Sahaj Chopra comes from a successful family business in the defence distribution sector and has also made his mark in the food industry with global confectionery brands. His leadership drives Fat Tiger’s operational success.

Sahil Raj Arya is a business development specialist with vast experience in franchise operations. His role is to ensure the smooth growth of Fat Tiger’s franchise network, making it a reliable and rewarding opportunity for franchisees.

Product Offerings: A Modern Twist on Classic Favourites

One of the key reasons Fat Tiger is making waves in the QSR market is its diverse and innovative product range. Fat Tiger offers more than just food—it offers an experience.

Momos and Dimsums  

Fat Tiger is particularly renowned for its variety of momos. 

These include:

   – Steamed Momos: A healthy and classic option with fillings that cater to both vegetarian and non-vegetarian preferences.

   – Baozi Momos: Unique steamed buns with a flavorful twist, appealing to global tastes.

   – Gravy Momos: A spicier, heartier option that pairs momos with savoury sauces.

   – Kurkure Momos: A crunchy, innovative take on momos for those who crave texture in every bite.

   – Choco Bombs: A sweet and delightful treat for those looking for a dessert-style momo.

Burgers  

Fat Tiger has elevated the humble burger by adding fun elements like double patties, extra cheese, and indulgent sauces. The burgers are crafted to deliver on both taste and texture, making them an instant favourite with customers.

Beverages  

Fat Tiger’s beverages are another major draw for customers. They offer a refreshing range of cold teas, cheese cap teas, Boba teas, and coolers, all infused with unique international flavours and exotic toppings. This combination of innovative drinks and the classic comfort of tea has helped Fat Tiger create a niche for itself in the beverage market.

Support and Training for Franchisees

At Franchise AVS, we ensure that all franchise partners of Fat Tiger receive the support they need to succeed. Fat Tiger offers comprehensive franchise training programs, which include:

– Operational Training: Hands-on training for day-to-day operations, food preparation, and service.

– Marketing Support: National and regional marketing campaigns to drive customer awareness and foot traffic.

– Supply Chain Management: A robust supply chain network ensures that franchisees have access to the highest quality ingredients and materials at competitive prices.

– Ongoing Business Support: Franchisees benefit from continuous guidance, whether it’s optimising sales or improving operational efficiency.

With this level of support, franchisees can confidently operate their Fat Tiger outlet and focus on delivering great service and food to customers.

Why Invest in a Fat Tiger Franchise?

– Proven Business Model: Fat Tiger’s business model has been tested and proven in multiple locations, ensuring a low-risk, high-reward investment for franchisees.

– Growing Brand Recognition: With a strong brand presence and celebrity backing, Fat Tiger is rapidly expanding across India, providing franchisees with a brand that is already trusted and loved by consumers.

– Comprehensive Franchise Support: From operational training to marketing assistance, Fat Tiger ensures that its franchisees are set up for success from day one.

– Innovative Product Offerings: Fat Tiger’s diverse menu is designed to appeal to a wide audience, offering something for everyone, whether they’re craving a quick snack or a refreshing beverage.