Joups Franchise

Joups Franchise Opportunity in India: Your Complete Setup & Investment Guide

In the evolving world of Indian entrepreneurship, the franchising model continues to gain ground as an efficient, low-risk way for new business owners to enter the market. One standout opportunity making waves in the Indian food and beverage sector is the Joups Franchise.

With a thoughtfully curated investment plan, compact space requirement, and comprehensive infrastructure support, the Joups franchise is designed to help aspiring entrepreneurs launch a high-performance outlet with minimized risk and maximized brand backing.

In this blog, we will explore every aspect of the Joups franchise opportunity in India, including investment details, area requirements, infrastructure cost, kitchen equipment setup, franchise fee, working capital, refundable deposits, and more — offering a complete picture for prospective investors.

Why Consider the Joups Franchise?

Before diving into the financials and setup details, it’s essential to understand why Joups stands out in the franchise ecosystem:

1. Compact Format: Requires only 300 sq. ft., ideal for high-footfall urban areas.

2. Turnkey Model: From interiors to kitchen equipment, everything is pre-planned for efficient setup.

3. Affordable Entry Point: With a total gross project cost of ₹30 lakh, it’s accessible for mid-level investors.

4. Branding & Marketing Support: Includes launch marketing, signage, and business promotion to kickstart sales from day one.

5. Transparent Breakdown: Every penny is accounted for in detailed segments — no hidden costs.

Whether you’re a seasoned investor or a first-time entrepreneur, Joups offers a balanced franchise model tailored for success in India’s food service market.

Benefits of Joups franchise opportunities

1. Proven Business Model: Leverage a tested and refined business framework to minimize risks and maximize returns.

2. Brand Recognition: Benefit from the established reputation and customer loyalty of the Joups brand.

3. Comprehensive Training: Receive thorough training and ongoing support to ensure your success.

4. Marketing Support: Utilize the brand’s marketing expertise and resources to attract and retain customers.

5. Operational Guidance: Get guidance on managing day-to-day operations, inventory, and staff.

6. Network Opportunities: Connect with other franchisees and tap into a network of experienced professionals.

7. Growth Potential: Expand your business and increase revenue with the support of the Joups franchise system.

By joining the Joups franchise family, you’ll gain access to a wealth of knowledge, resources, and support to help you build a thriving business.

Space Requirement: 300 Sq. Ft. Smart Setup

One of the most attractive aspects of the Joups franchise is its compact format. With a minimum carpet area requirement of only 300 square feet, the franchise model is ideal for:

1.High-street locations

2.Food courts in malls

3.Airports & railway stations

4.College campuses

5.Urban commercial areas

The lean setup reduces rental outflow while maintaining operational efficiency. This smart footprint is one of the reasons Joups can offer a comprehensive and high-margin setup within a moderate budget.

Total Franchise Setup Cost: ₹22.5 Lakhs Approx.

Here’s a detailed look at the project cost components of the Joups franchise:

1. Interior, Fit-outs, Electrical, Plumbing & CCTV: ₹7,00,000
2. Equipment & Furniture: ₹2,76,000
3. Kitchen Equipment: ₹7,10,000
4. Business Promotion & Inventory: ₹2,10,000
5. Franchise Fee: ₹3,54,000
6. Total Project Cost (Approx.) ₹22,50,000

This cost includes all essential elements needed to launch and operate the outlet. Let’s now explore each component in detail.

Infrastructure Development: ₹7,00,000

A well-designed outlet improves both functionality and customer experience. Joups allocates ₹7 lakh toward infrastructure development. Here’s the summary breakup:

1. Interior, Fit-outs, Electrical, Plumbing & CCTV: ₹6,00,000
2. Signage & Branding₹1,00,000
Total (A): ₹7,00,000

The interior cost of ₹6 lakh translates to around ₹2,000 per sq. ft., which is a competitive rate for retail-quality buildouts in urban India. This budget includes:

1. Professional interiors

2. Electrical wiring and lighting

3. Plumbing for food service

4. CCTV installation for safety

5. Signage and branding assets

Equipment & Furniture: ₹2,76,000

To streamline operations, Joups provides a full set of hardware, furniture, and operational aids with a collective cost of ₹2,76,000.

1. Hardware & Software: ₹1,00,000
2. Furniture: ₹85,000
3. Air Conditioner₹65,000
4. Fly Killer₹6,000
5. Sound System: ₹10,000
6. Miscellaneous₹10,000Total (B)₹2,76,000

This equipment ensures your outlet operates smoothly from day one. Whether it’s the POS system, comfortable furniture, or climate control, the setup is designed with customer comfort and staff efficiency in mind.

Kitchen Equipment: ₹7,10,000

A premium franchise requires a professional kitchen. Joups allocates ₹7,10,000 specifically for kitchen equipment as per the attached list (not shown here, but part of the franchise deck). This may include:

1. Commercial ovens

2. Refrigerators

3. Griddles and fryers

4. Exhaust systems

5. Prep tables

6. Storage units

This level of investment ensures that the kitchen setup is compliant with FSSAI norms, safe for staff, and capable of handling daily demand.

Business Promotion & Initial Inventory: ₹2,10,000

Marketing is key to a successful launch. Joups has set aside a well-balanced budget of ₹2,10,000 to handle licensing, inventory, and launch promotion.

1. Licenses & Permissions: ₹60,000
2. Stock & Consumables: ₹1,00,000
3. Pre-opening Marketing: ₹50,000
4. Total (D)₹2,10,000

This promotional budget helps the franchise get noticed from Day 1, with branding campaigns, flyers, social media content, and offline marketing. Licenses ensure legal compliance from the beginning.

Franchise Fee: ₹3,54,000 (Inclusive of GST)

The one-time franchise fee is ₹3,00,000 plus 18% GST (₹54,000), totaling ₹3,54,000. This fee gives franchisees:

1. The right to use the Joups brand

2. Training and operational guidance

3. Access to branding and recipes

4. Ongoing support

The fee is standard for the food service industry and aligns well with the services and support that Joups provides.

Refundable Property Deposits: ₹2,00,000

Property leasing often requires a security deposit. Joups recommends a tentative 2-month deposit, amounting to ₹2 lakh. This is fully refundable upon lease completion.

Landlords usually request deposits based on rent terms. A 2-month deposit is standard and affordable in most Tier-1 and Tier-2 Indian cities.

Working Capital Requirement (WCR): ₹5,50,000

Running a franchise doesn’t end with setup. Joups advises franchisees to maintain a 3-month working capital reserve, broken down as follows:

1. Rental (3 Months): ₹3,00,000
2. HR (Salaries, etc.): ₹1,50,000
3. Cash in Hand: ₹1,00,000
4. Total WCR₹5,50,000

This provision ensures smooth operations without cash flow disruptions in the initial phase. Many businesses falter due to early cash shortfalls — this reserve is a strategic buffer.

Gross Project Cost: ₹30,00,000

To summarize:

1. Setup Cost (A to D) + Franchise Fee: ₹22,50,000
2. Refundable Lease Deposit: ₹2,00,000
3. Working Capital Provision: ₹5,50,000
4. Total Gross Project Cost: ₹30,00,000

The ₹30 lakh investment includes every essential component — infrastructure, equipment, staff, deposits, licenses, and marketing. It’s an all-inclusive package that allows franchisees to launch confidently.

Support from Joups Corporate Team

Beyond numbers, the Joups franchise comes with extensive hand-holding and operational support, including:

1. Site selection assistance

2. Outlet layout and design help

3. Vendor connections for ingredients

4. Branding and digital marketing campaigns

5. Pre-opening training programs

6. Regular audits and quality checks

This end-to-end support model ensures consistency across outlets and gives new franchisees a confidence boost.

Is the Joups Franchise Right for You?

If you’re an aspiring foodpreneur, here’s why Joups might be a perfect fit:

1. Low Area Requirement (Only 300 sq. ft.)

2. Transparent Financial Structure

3. All-inclusive Setup Budget

4. Strong Brand Value & Marketing Support

5. Quick ROI with Managed Risk

6. No Royalty Model (if applicable, subject to brand confirmation)

The overall model is ideal for investors seeking a manageable business in the fast-paced QSR (Quick Service Restaurant) or cafe-style segment.

Conclusion: Take the First Step with Joups

The Joups franchise opportunity is a strategic, budget-conscious and efficient entry into the booming Indian food service industry. With a compact store format, low operating costs, clear financial roadmap, and full corporate backing, it positions you for long-term success.

If you’ve ever dreamed of running your own food business but worried about branding, equipment, setup, or legalities — the Joups franchise eliminates the guesswork.

Ready to Get Started?

If you’re interested in launching your own Joups outlet, or want to explore location feasibility, contact our franchise team 9205434226 today to:

1. Discuss possible locations
2. Request a detailed kitchen equipment list
3. Get projected ROI based on real sales data
4. Start the franchise application process

FAQ (Frequently Asked Questions) Section

Q1. What is the minimum investment required to open a Joups outlet?
A. The total gross project cost is ₹30 lakhs, including setup, franchise fee, working capital, and property deposits.

Q2. What is the space requirement?
A. A minimum of 300 sq. ft. carpet area is required.

Q3. Is the franchise fee refundable?
A. No, the franchise fee of ₹3.54 lakhs (incl. GST) is non-refundable.

Q4. Are there any recurring royalty charges?
A. Not mentioned in this data; please confirm with the brand team directly.

Q5. Can I open the franchise in Tier-2 or Tier-3 cities?
A. Yes, with only 300 sq. ft. required and a ₹30 lakh investment, it’s viable in many cities.

By investing in a joups franchise, entrepreneurs can tap into a proven business model, leverage the brand’s strong reputation, and benefit from comprehensive support. With its focus on quality, taste, and customer satisfaction, joups is an attractive opportunity for those looking to start a successful business.

Website: https://franchiseavs.com
Mobile number: 9205434226
Email id: Varunsingh@franchiseavs.com

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Dated: 9 July 2025