A Century of Excellence

The journey of Lee Cooper began when Morris Cooper, born in Lithuania, established The Morris Cooper Factory in East London. Initially producing durable workwear, the company slowly built a reputation for quality. 

By the 1940s, under the leadership of Morris’s son Harold Cooper, the company began transforming denim from workwear into fashion, thus birthing the Lee Cooper brand. Lee Cooper quickly became a household name in the UK, known for bringing denim jeans to the mainstream market.

Innovation and Influence

Throughout the decades, Lee Cooper has been synonymous with innovation. In the 1950s, they recognised the powerful connection between music and fashion, aligning themselves with the vibrant rock ‘n’ roll scene. This association continued through collaborations with legendary artists like The Rolling Stones, UB40, Serge Gainsbourg, and Rod Stewart.

The 1960s saw them make waves by introducing the first jeans for women with a front zip, and the 1970s further showcased the flair for trendsetting hipster jeans and the iconic 32” bell bottom flares. By the 1980s, their sponsorship of The Rolling Stones took the Lee Cooper brand worldwide.

In the 1990s and 2000s, they continued to innovate, refreshing the logo and launching collections that celebrated their heritage while appealing to new generations. Notable collaborations with figures like Lou Doillon, inspired by her mother Jane Birkin, kept their brand at the forefront of fashion.

Modern-Day Lee Cooper

Today, Lee Cooper remains a dominant force in the global denim market. Their commitment to British design and quality products continues to shine through their latest collections. The Autumn/Winter 2019 campaign featuring contemporary dancer Renee Stewart and British actor Harry Kirton from “Peaky Blinders” shows their dedication to blending contemporary style with their rich heritage.

Why Choose a Lee Cooper Franchise?

Investing in a Lee Cooper franchise means becoming part of a storied brand with a global footprint. Here’s why partnering with them is a smart business move:

Heritage and Brand Recognition: Lee Cooper’s century-long legacy and iconic status ensure instant brand recognition and trust from customers worldwide.

Wide Product Range: Their products include jeans, denim t-shirts, sneakers, backpacks, and fanny packs, catering to a wide range of fashion-forward customers.

Support and Training: They also provide comprehensive training and support, from store setup to ongoing operations, ensuring that you are well-equipped to run a successful franchise.

Marketing and Advertising: You’ll be getting a lot of benefits from their robust marketing strategies and national advertising campaigns that drive traffic to your store

Quality Products: Their commitment to quality ensures you are selling products that customers love and trust.This increases your customer footfall.

Franchise Details

Franchise Type: Subsidiary

Industry: Textile, Footwear

Founded: 1908

Founder: Morris Cooper

Headquarters: Shoreditch, East End, London, England

Area Served: Worldwide

Parent Company: Iconix Brand Group

Financials and Requirements

 Area Required: 500 sq ft to 1000 sq ft carpet area
Interior Expenses: 800 to 1000 rupees per sq ft
Stock on Bank Guarantee: Triple MRP
Stock on SOR (Sale or Return)

Margin on Fresh Stock: 30% to 33%
Margin on Discounted Stock: 25% to 28%

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