Brand Positioning

Numero Uno emphasises product quality, a good fit, and design. The brand resonates with the upwardly mobile, technology-savvy young generation (16-30 years old) who are fashion-conscious and willing to spend on lifestyle products.

Innovation and Expansion

Numero Uno is known for its continuous innovation in products and marketing strategies. Its extensive distribution network includes 300 exclusive stores, 150 large format stores (LFS), and 150 shop-in-shops (SIS), as well as over 700 multi-brand outlets across India. With a de-risked product profile, Numero Uno offers diverse pricing options catering to various consumer segments, allowing it to expand in tier-II and tier-III cities.

The brand also emphasises customer satisfaction, boasting a 60% repeat customer rate. With plans to open new COCO and SIS stores in 21 states, Numero Uno is strategically positioned to further its growth and maintain its place as a leader in India’s denim and casualwear market.

This brand is offering a unique franchise opportunity. With over 33 years of experience in the mid-premium and premium branded apparel segment, Numero Uno has carved a strong niche for itself in the competitive denim market.

This iconic brand, renowned for its wide range of high-quality products including denims, trousers, shirts, T-shirts, jackets, knitwear, and accessories, presents an exciting investment opportunity. With a robust presence across India, Numero Uno operates over 300 exclusive stores, 150 LFS, 150 SIS, and more than 700 MBO retail outlets, making it a dominant player in the market.

Why Invest in a Numero Uno Franchise?

Strong Brand Legacy: As India’s leading denim brand, Numero Uno has a rich history of delivering premium-quality products and is positioned closer to global brands such as Levi’s, Wrangler, and Pepe.

Wide Product Range: The franchise benefits from an extensive catalogue that includes not just denims, but also casual wear, footwear, accessories, and more, catering to the fashion-conscious, aspirational young consumers in the 16-30 age bracket.

Proven Business Model: Numero Uno’s established distribution network, scalable business model, and de-risked product profile provide a solid foundation for franchisees. The brand’s repeat customer rate is as high as 60%, reflecting its high levels of customer satisfaction.

Support & Training: Franchisees will benefit from extensive support including marketing initiatives, store promotions, sales strategies, and business development assistance to help identify prime store locations.

Growth Potential: With plans to expand into underserved markets by opening new COCO/SIS stores across 21 states, the franchise offers significant growth opportunities in tier II and tier III cities.

Franchise Model: