Nykd by Nykaa Franchise Empower Your Future

Nykd by Nykaa Franchise Empower Your Future Gaining Access to Unlock Franchise Opportunity the Nykd Way to Walk with Nykaa in India

With rising disposable incomes, urbanization, and increased awareness about personal care, India’s intimate wear and sleepwear market is booming—expected to reach over ₹25,000 crore (~$3 billion) by 2025, growing at a CAGR of 14%. Launched in 2020 under the trusted Nykaa umbrella,

Nykd by Nykaa Franchise Empower Your Future has surged ahead by offering quality lingerie, shapewear, activewear, and sleepwear, making it one of the fastest-growing women’s intimate wear brands in India.

Aimed at blending comfort with confidence, Nykd by Nykaa Franchise Empower Your Future is designed for the modern Indian woman who seeks premium quality, inclusivity, and value.

With its omnichannel strategy, the brand delivers a seamless experience across both online and offline retail, making it a powerful choice for franchise partners.

What Is Nykd by Nykaa Franchise Empower Your Future?

Nykd by Nykaa is a thoughtfully designed lingerie, sleepwear, and activewear brand that focuses on empowering women through comfort, inclusivity, and innovation.

The product portfolio covers:

1. Everyday Bras & Knickers: Ultra-soft, seamless, breathable, and long-lasting

2. Shapewear: Skin-tight and supportive options for every body type

3. Sleepwear: Designed with soft, cozy fabrics for ultimate relaxation

4. Activewear: Stretchable, fashionable, and suited for fitness or casual wear

Why Franchise with Nykd by Nykaa Franchise Empower Your Future: Empower Your Future?

1. Backed by Nykaa – A highly trusted and established brand with a vast loyal customer base.

2. Omnichannel Advantage – Integrates offline experience with strong digital presence for seamless customer engagement.

3. Fast-Growing Market – Lingerie, sleepwear, and activewear sectors in India are growing rapidly due to increasing awareness and disposable incomes.

4. Strong ROI – With a low initial investment (₹15 – ₹17 Lakhs) and high-margin products, franchisees can expect ROI within 20 months.

5. End-to-End Support – Includes store setup, marketing, product training, and staff development to help even first-time entrepreneurs succeed.

6. Premium Product Portfolio – Includes everyday bras and knickers, stylish shapewear, breathable sleepwear, and flexible activewear—all designed to meet modern women’s daily needs.

What sets Nykd apart is its mission to enhance everyday essentials without compromising on comfort or style. The product line-up reflects Nykaa’s understanding of the modern Indian woman’s needs.

Why Choose Nykd by Nykaa Franchise Empower Your Future?

A. Reputed Parent Brand

Nykaa is a trusted name in the beauty and fashion industry with over 120 stores nationwide and a strong digital presence. With Nykd, franchisees benefit from Nykaa’s immense brand equity and customer loyalty.

B. Fast-Growing Market

India’s lingerie and innerwear market is expanding rapidly, driven by increasing urbanization, rising disposable income, and evolving fashion preferences. Premium intimate wear is no longer niche but becoming mainstream.

C. Omnichannel Advantage

Nykd’s omnichannel retail model allows franchisees to benefit from online traffic as well as offline footfall. Customers can shop online, check inventory at stores, or make purchases at physical outlets.

D. Comprehensive Support

From store layout to inventory management, Nykd provides extensive support including:

1. Retail and design setup

2. Staff hiring and training

3. Inventory supply chain management

4. Centralized marketing and influencer campaigns

E. Low Investment, High Returns

With an initial investment of just ₹15–17 lakh, franchisees can expect returns in as little as 18–20 months. High product margins and growing customer demand make this a financially rewarding opportunity.

Franchise Models: FOFO & COCO

Nykd by Nykaa Franchise Empower Your Future offers two operational models:

1. FOFO (Franchise-Owned Franchise-Operated)

A. Franchisee owns and manages daily operations

B. Nykaa offers training, branding, inventory, and marketing support

2. COCO (Company-Owned Company-Operated)

A. Nykaa owns and operates the outlet

B. Suitable for investors looking for passive income

Depending on your investment goals and operational experience, both models offer profitable outcomes.

Franchise Cost Breakdown & Requirements

Initial Investment- ₹15 – ₹17 Lakhs
Area Requirement- 350 – 700 sq ft
Franchise Fee Included in investment
Interiors & Setup -₹8 – ₹10 Lakhs
Inventory- ₹3 – ₹4 Lakhs
Staff Training & Hiring Covered by brand support
Marketing & Branding Provided by Nykaa

The space should preferably be located in a mall, high-street area, or busy market to ensure maximum visibility and footfall. Three-walled structures are ideal for display.

Marketing & Promotions

Franchise owners benefit from Nykaa’s extensive marketing ecosystem:

1. Influencer and celebrity marketing campaigns

2. Digital advertising (Facebook, Instagram, Google Ads)

3. SEO – Optimised content and PR

4. Seasonal discounts and festive promotions

5. Local-level branding support

This multi-pronged approach ensures maximum reach, brand recall, and store visits.

Product Quality & Customer Loyalty

What really sets Nykd apart is its superior product quality, designed after extensive R&D and customer feedback. The brand offers inclusive sizing, skin-friendly materials, and innovative designs for Indian body types.

These attributes have resulted in high customer loyalty, frequent repeat purchases, and excellent word-of-mouth publicity—a dream scenario for any franchise owner.

Application Process: How to Apply for Nykd Franchise

Step 1: Visit FranchiseAVS.com

Go to the official Franchise AVS website and navigate to the Nykd by Nykaa Franchise Empower Your Future section.

Step 2: Fill the Franchise Application Form

Provide accurate information regarding your preferred location, investment capacity, and prior experience (if any).

Step 3: Preliminary Discussion

If shortlisted, you will receive a call to discuss store model, investment, ROI, and timeline.

Step 4: Site Selection & Approval

Work with the Nykaa team to choose a location that meets accessibility, footfall, and brand standards.

Step 5: Store Setup & Launch

Once the agreement is signed, Nykaa will assist in:

1. Store design and execution

2. Staff hiring and training

3. Marketing and promotional rollout

The entire store setup is typically completed in 60 days.

Why 2025 Is the Right Time

1. Market Momentum: With the post-pandemic focus on self-care and comfort fashion, the demand for quality innerwear is rising

2. Brand Strength: Nykaa has a decade-long reputation, now expanding offline with strategic precision

3. Retail Expansion: With 20–25 Nykd stores already operational, the brand is poised to scale across Tier 1 and Tier 2 cities

Retail analysts predict that brands like Nykd will dominate the lifestyle and fashion retail segments over the next five years.

Success Story of Nykd by Nykaa Franchise Empower Your Future

Coming to the details about the franchise opportunity of Nykd, what is most critical to know first is the parent brand-called Nykaa.

Well, Nykaa was founded in 2012 by Falguni Nayar, and is India’s number one retail setup in beauty, wellness, and fashion.

It is flourishing in online and fast-increasing brick-and-mortar presence. Nykaa is setting benchmarks for customer-centric retailing, with a very vast selection of products across the different categories-a range of cosmetics, skincare, personal care, and fashion.

Not only beauty and wellness, but Nykaa also envisions fashion with Nykaa Fashion and intimate wear with Nykd by Nykaa Franchise.

It is offering an omnichannel strategy with 120 stores across the country, merged with the best of e-commerce and brick-and-mortar retail for customers to achieve a seamless shopping experience.

Real-Life Testimonials

“I opened a Nykd store in Lucknow in 2023 and saw ROI within 16 months. Nykaa’s team support, quality inventory, and footfall from their app really helped.” — Ankita Sahu, Franchise Owner

“Customers love the fabric and design. Repeat business is fantastic. The digital branding from Nykaa brings in steady sales.” — Nikita Bansal, Delhi Franchise Partner

Final Thoughts: Is Nykd the Right Franchise for You?

If you are passionate about fashion, retail, and women-centric brands, then investing in a Nykd by Nykaa Franchise Empower Your Future could be your perfect next move. With low investment, strong brand value, excellent support, and high demand, it checks every box for a smart retail investor.

Whether you’re an aspiring entrepreneur or a seasoned businessperson, this is your chance to partner with India’s fastest-growing intimate wear brand.

Apply Now!

Call: +91 92054 34226
Visit: FranchiseAVS.com
Submit your application and start your journey to become a part of the Nykaa success story!

Conclusion

Nykd by Nykaa Franchise Empower Your Future isn’t just selling lingerie; it’s building a movement centered around confidence, comfort, and community. It offers a unique business proposition that combines brand power, product quality, market demand, and holistic support.

Don’t miss your chance to become part of India’s fashion retail revolution. Apply for the Nykd by Nykaa Franchise Empower Your Future today and begin a rewarding entrepreneurial journey backed by one of India’s most trusted retail giants.

Because with Nykd, comfort isn’t just a promise; it’s a lifestyle.

Don’t hesitate to ask the question about franchise contact

Website: https://franchiseavs.com
Mobile number: 9205434226
Email id: varunsingh@franchiseavs.com

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Dated: 19 June 2025