THE OLD DELHI

Why Choose The Old Delhi ?

At The Old Delhi, the mission is to fill the void of authentic Old Delhi-style kebabs, curries, rolls, and more, for people living outside of Delhi. They believe that the rich Mughlai influence on Old Delhi cuisine should be accessible and celebrated by everyone who enjoys juicy, succulent kebabs and flavorful Mughlai dishes. They aim to not only cater to food enthusiasts but also to make these dishes a mainstream conversation in modern dining spaces. They seek to put Old Delhi’s signature cuisine on the map, in a way that hasn’t been done before, by offering a franchise model that allows entrepreneurs to bring this exceptional culinary tradition to their city or neighbourhood.

About their Founders

Parineeti Chopra  

Parineeti Chopra is one of the key influencers behind The Old Delhi brand. Born and raised in Ambala, Haryana, Parineeti has always had a flair for business and creativity. After completing her triple honours degree in Business, Finance, and Economics from Manchester Business School, she returned to India to start a career in entertainment and marketing. Today, she’s a Well-known actress and entrepreneur who brings her unique perspective to the food industry through her association with The Old Delhi.

Sahaj Chopra  

A versatile entrepreneur, Sahaj Chopra runs his family business, Chopra Automobiles, before transitioning into the food and beverage industry. He made his debut with Millie’s Cookies, a global confectionery brand, before co-founding The Old Delhi. Sahaj’s passion for business, combined with his love for authentic Mughlai flavours, has been instrumental in bringing this brand to life.

Sahil Arya  

With a Master’s in Business Administration, Sahil Arya is a seasoned expert in global business development. His career began in finance, but he quickly found his passion in the franchise industry, consulting for investors and international brands. Sahil co-owns The Old Delhi and is focused on scaling the brand to new heights with strategic franchise models that allow entrepreneurs to bring the authentic flavours of Old Delhi to their cities.

Product Offering

The Old Delhi offers a diverse range of Mughlai delicacies, with each dish crafted to reflect the rich heritage and authentic flavours of Old Delhi. Here’s a glimpse of their mouthwatering offerings:

Starters  

Their starters set the stage for an unforgettable dining experience. Popular options include Chicken Tikka and Seekh Kebab, made from perfectly marinated meats that are grilled to perfection. For vegetarian customers, They offer options like Paneer Tikka and Paneer Tikki, which are just as flavorful and satisfying. These appetisers are ideal for those who want a taste of Mughlai cuisine.

Rolls  

Their rolls are a quick and delicious way to enjoy the flavours of Old Delhi. The Chicken Kalami Roll features grilled meat, vegetables, and a medley of spices, all wrapped in a soft flatbread, offering a hearty meal on the go. Vegetarian options like the Paneer Tikka Roll are packed with grilled paneer, fresh vegetables, and zesty spices, wrapped in a warm paratha. These rolls are a hit for both casual diners and those looking for a quick, delicious snack.

Biryani  

Their biryanis are a feast for the senses. They offer classic options like Chicken Biryani, which features tender, marinated chicken pieces cooked with fragrant basmati rice, and Mutton Biryani, where succulent pieces of mutton are slow-cooked to perfection with aromatic spices. For vegetarians, their Vegetable Biryani is a flavourful option, made with fresh vegetables and the same blend of traditional Mughlai spices.

Main Course  

Old Delhi is known for its rich main cuisine  that embodies the essence of Mughlai cuisine. Their signature dish, Butter Chicken, is made with juicy, tender chicken cooked in a creamy, spiced tomato sauce. Each bite is a celebration of flavours, offering a truly authentic experience for their customers.

Desserts  

Their Mughlai desserts provide the perfect ending to a flavorful meal. Rich, indulgent, and full of traditional flavours, these desserts are a hit with customers who want to experience the complete Mughlai culinary journey.

Franchise Opportunity

The Old Delhi is now offering franchise opportunities for those who want to bring authentic Mughlai cuisine to their cities. With a business model designed for success, They offer multiple formats to suit different needs:

– Casual Dining (Up to 700 sq. ft.)

– Fine Dining (Up to 2,000 sq. ft.)

Franchise Expenses  

They’ve structured their franchise model to ensure that entrepreneurs can enter the market with ease and minimal risk.

Expense       

Investment Breakdown:

Casual Dining (Up to 700 sq. ft.)

Civil & Interiors: ₹1,400,000

Equipment & Utensils: ₹800,000

Franchise Fees: ₹900,000

Marketing Fees: ₹50,000

Design Fees: ₹35,000

Total Amount: ₹3,185,000

Fine Dining (Up to 2,000 sq. ft.)

Civil & Interiors: ₹2,250,000

Equipment & Utensils: ₹1,000,000

Franchise Fees: ₹1,200,000

Marketing Fees: ₹50,000

Design Fees: ₹35,000

Total Amount: ₹4,535,000

Additional costs such as security deposit, property acquisition, and working capital (recommended for three months) are variable and dependent on the location and city. Please note that GST, logistics, freight, and other backup costs are applicable as per the local market.

Why Partner with The Old Delhi?

1. Established Brand: Backed by the success of their founders, who have already made a mark in the food and beverage industry with brands like Fat Tiger and Millie’s Cookies.

2. High-Quality Offerings: Authentic recipes and premium quality ingredients make their dishes stand out, ensuring customer satisfaction and repeat business.

3. Comprehensive Support: From site selection to training, They provide franchisees with end-to-end support to ensure their success.

4. Multiple Formats: Whether it’s a cosy casual dining restaurant or a luxurious fine dining experience, The Old Delhi offers flexible franchise models to suit different locations and customer preferences.

Team

At The Old Delhi, they are proud to have a team of highly experienced professionals dedicated to ensuring the success of their brand and their franchisees. their core team includes:

– Sharbani Bhattacharya – Sr. Manager, Business Development

– Ali & Mahipal – Head Chefs

– Gurpreet Singh – Operations Senior Manager

– Deepa Negi – Associate Vice President

– Rajiv Chaudhary – Finance & Accounts Manager

– Chintan – Marketing Manager

By becoming a franchise partner, you are not just investing in a business, but in a legacy of authentic Mughlai cuisine. Their franchise model offers a proven path to success with a brand that resonates with food lovers and stands out in the market for its commitment to authenticity and quality. Together, They can bring the rich culinary history of Old Delhi to new audiences across the country.

Contact Us

For more information on how to become a franchise partner with The Old Delhi, you can reach out to us directly through call, mail, website or social media 

platforms of Franchise AVS. Let’s bring the unforgettable flavours of Mughlai cuisine to your city!