Waah Biryani Franchise

Waah Biryani Franchise Inviting Franchise Partners to Join India’s Fastest Growing Biryani Chain

About Waah Biryani Franchise

Waah Biryani Franchise is not just a restaurant—it’s a celebration of India’s rich culinary heritage. As a proud brand under the umbrella of Birinj Global Foods (BGF), Waah Biryani Franchise brings together the regal flavors of Mughlai, Awadhi, Nizam, and North Indian cuisine. Spearheaded by celebrity Chef Tapan Mukherjee, the brand focuses on serving authentic recipes using traditional methods and handpicked spices.

Waah Biryani Franchise thrives as a Casual Dining Restaurant (CDR) and Quick Service Restaurant (QSR), giving customers a versatile dining experience—from quick bites to sit-down indulgences. Each recipe is a story, each plate a cultural journey. The brand follows strict SOPs, a chefless model, and provides comprehensive training and support to ensure consistency and scalability.

The Biryani Boom – Why Invest Now?

Biryani has transcended being a dish—it’s a national favorite, a comfort food, and a market leader. According to recent industry reports:

186 biryanis were ordered every minute in 2022 (Zomato).

137 biryanis per minute were ordered on Swiggy.

1.9+ crore biryanis are ordered monthly via delivery platforms.

Biryani has been the most ordered dish for 7 consecutive years.

India’s biryani market was valued at ₹3,500 crores in 2023, growing at a CAGR of 10%. With this upward trajectory, Waah Biryani is perfectly positioned to capture the demand with a model that blends taste, tradition, and technology.

Waah Biryani Franchise Vision

To become a global leader in blending authentic Indian flavors with contemporary experiences, while driving sustainability, community support, and inclusive practices.

Mission

To open 50+ stores in our first year and scale to 500+ outlets across India within five years. Our mission is rooted in ethical sourcing, reducing food waste, supporting farmers, and creating a sustainable food ecosystem.

Waah Biryani Franchise Core Values

Customer-Centric: Delivering memorable experiences with warmth, taste, and hospitality.

Innovation & Growth: Continuously evolving to meet customer needs while staying true to our culinary roots.

Passion for Food: Fresh ingredients, traditional recipes, and culinary excellence at every step.

Community-Driven: Supporting local farmers, employing ethical practices, and partnering with NGOs for food donations.

Inclusive Work Culture: Promoting transparency, equal opportunity, and gender parity across all levels.

Why Waah Biryani Franchise?

Celebrity Chef Crafted Menu: Led by Chef Tapan Mukherjee, alumni of IAM Kolkata, MDI Gurgaon, and Robert Gordon University, Scotland.

Hybrid Operational Model: Designed to work with or without a chef with SOP-led execution.

Brand Power of BGF: Backed by Birinj Global Foods—home to popular brands like Jagri Tea, Zen China, Waa Idli, Chaat-er-Box, and Munchisthan.

Proven Menu: A fine balance of biryanis, kebabs, rich gravies, kormas, mithais, and more.

Commitment to Sustainability: Use of eco-friendly packaging, minimized food wastage, and NGO collaborations.

Tech-Driven: Every outlet gets a microsite, digital marketing support, loyalty programs, and analytics.

Waah Biryani Franchise Models

1. Casual Dining Restaurant (CDR)

Franchise Fee: ₹5 Lakhs

Kitchen & Dining Setup: ₹35 Lakhs

Total Investment: ₹40 Lakhs

Area Required: 1000 – 1200 sq.ft.

Model: FOFO / FICO

2. Quick Service Restaurant (QSR)

Franchise Fee: ₹5 Lakhs

Kitchen Setup: ₹15 Lakhs

Total Investment: ₹20 Lakhs

Area Required: 400 – 500 sq.ft.

Model: FOFO / FICO

FOFO – Franchise Owned, Franchise Operated
FICO – Franchise Invested, Company Operated

Waah Biryani Franchise Onboarding Process – 60 Days to Launch

Day 1–10

Submit franchise application and token fee

Location finalization and signing of LOI

Architectural space verification and drawing finalization

Day 11–20

Agreement signing

Start of compliance processes

25% payment release

Recruitment process begins

Start of fit-out work

Day 21–45

Kitchen completion and installation

Training of BOH (Back of House) & FOH (Front of House) staff

50% next installment payment

Test runs and system checks

Day 46–60

Final marketing & PR activities

Balance 25% release

Microsite launch

Store Launch

Support from Birinj Global Foods

Waah Biryani franchisees enjoy 360-degree support from BGF, including:

Pre-Opening Support

Location assessment & space planning

Kitchen setup & interior design guidance

Licensing & compliance assistance

Operations Support

Complete SOP manuals

Inventory management systems

Vendor management & procurement

Training & HR Support

Staff recruitment and onboarding

Regular skill development and upskilling sessions

Soft skills, hygiene, and service training

Marketing & Branding

Microsite and QR code linked to the main website

Social media marketing, Google SEO & Ads

Loyalty programs and media coverage

Merchandising & POSM support

Tech & IT Support

Attendance and productivity software

CRM and analytics dashboards

Local promotional campaigns

Elevate Your Franchise Experience with Waah Biryani’s Dedicated Microsite

At Waah Biryani Franchise, they are committed to empowering our franchise partners with innovative solutions that drive business growth. That’s why they are excited to offer a dedicated microsite for every outlet, seamlessly linked to the main Biryani Group of Foods (BGF) website.

Unlock the Power of Digital Presence
Each microsite is carefully designed to provide a personalized experience for your customers, complete with:

– Online Ordering Enabled: Streamline your customers’ ordering experience with our intuitive online ordering system.
– Localized Offers & Promotions: Create targeted promotions and offers that resonate with your local customer base.
– Google SEO Optimization: Boost your online visibility with our expertly optimized microsites, ensuring you appear prominently in local search results.
– Dedicated QR Code: Seamlessly integrate your offline and online presence with our unique QR code, enabling customers to access your microsite instantly.
– Advanced Analytics & Tracking: Gain valuable insights into your customers’ behavior and preferences with our comprehensive analytics and tracking tools.

Maximize Your Online Potential
By leveraging the power of our dedicated microsites, you’ll be able to:

– Enhance your online presence and credibility
– Increase customer engagement and loyalty
– Drive sales and revenue growth
– Gain a competitive edge in your local market

This enhances customer engagement, improves local visibility, and drives walk-ins and orders.

Leadership Speaks

Chef Tapan Mukherjee – Executive Director

> “Our aim is to take Indian cuisine global while preserving its authentic roots. Waah Biryani is not just a brand—it’s a culinary experience shaped by tradition, passion, and innovation.”

Mr. Subhash Arya – Director & CEO

> “With a rich background across Tata, Etisalat, Hutchinson Max, and other corporations, I’m proud to lead Waah Biryani’s aggressive expansion. We aim to build 500+ outlets over the next 5 years across QSR, CDR, and food court formats. Join us in this exciting journey of food, flavor, and fortune.”

The Indian Cuisine Advantage

The Global Phenomenon of Indian Cuisine: A Business Opportunity Like No Other
Indian cuisine has transcended geographical boundaries, winning hearts and palates worldwide. Its unique blend of bold spices, diverse vegetarian options, and rich cultural heritage has made it one of the most sought-after cuisines globally. The international community’s love affair with Indian food is not just a fleeting trend; it’s a sustainable business opportunity waiting to be tapped.

Health Meets Heritage: The Wellness Factor
Modern consumers are increasingly health-conscious, seeking food options that not only tantalize their taste buds but also nourish their bodies. Traditional Indian meals, with their emphasis on home-style cooking, whole grains, lentils, and aromatic spices, perfectly cater to this demand. The wellness factor inherent in Indian cuisine is a significant draw for health-aware consumers, providing a unique selling proposition for businesses.

Scalable Formats: From Kiosks to Dine-Ins
One of the standout advantages of Indian cuisine is its adaptability to various business formats. Whether it’s a compact kiosk, a casual dine-in, or a fine dining experience, Indian food fits seamlessly into multiple models. This scalability reduces overhead costs and increases the potential for growth, making it an attractive proposition for entrepreneurs and investors alike.

A Global Market Waiting to Be Tapped

The global demand for Indian cuisine is on the rise, driven by its uniqueness, health benefits, and scalability. This presents a lucrative opportunity for businesses to expand into new markets, both domestically and internationally. By leveraging the right business model, marketing strategy, and operational efficiency, entrepreneurs can capitalize on the global love for Indian food and build a successful and sustainable business.

Key Benefits for Entrepreneurs and Investors

– Growing Demand: Increasing global demand for Indian cuisine driven by its health benefits and cultural appeal.
– Scalability: Adaptable to various business formats, from kiosks to dine-ins, reducing overhead and increasing growth potential.
– Unique Selling Proposition (USP): The wellness factor and cultural depth of Indian cuisine provide a distinct market advantage.
– Operational Efficiency: Opportunities for streamlined operations and supply chain management to enhance profitability.

The global popularity of Indian cuisine, combined with its health benefits, scalability, and unique cultural appeal, presents a compelling business opportunity. Entrepreneurs and investors looking to capitalize on this trend can reap significant rewards by understanding the market, adapting to scalable formats, and emphasizing the wellness factor and cultural heritage of Indian cuisine.

Who Can Partner?

F&B Entrepreneurs

Multi-unit Franchise Owners

Real Estate Owners with F&B-ready spaces

Investors seeking scalable ROI-driven food ventures

Ex-hospitality professionals looking to return with a strong brand

Let’s Build India’s Favorite Biryani Chain—Together

If you’re passionate about food, committed to quality, and excited about business growth, Waah Biryani is the right opportunity for you. With a robust operational structure, chef-designed menu, aggressive marketing, and comprehensive backend support, you’ll have everything you need to succeed.

Join the Waah Biryani Family Today!
Don’t miss out on this opportunity to elevate your franchise experience. Contact us to learn more about our dedicated microsite solution and discover how Waah Biryani can help you achieve success.
Contact Us Now +91 92054 34226!
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