The Swayamvar Franchise Opportunity in India

The Swayamvar Franchise Opportunity in India: A Profitable Business in Designer Men’s Ethnic Wear

The men’s ethnic wear market in India has experienced remarkable growth in recent years, driven by evolving fashion trends and an increasing preference for traditional attire during weddings, festivals, and formal occasions. This surge in demand has created a lucrative opportunity for businesses to capitalize on the growing demand for designer men’s ethnic wear. One of the leading names in this sector is Swayamvar, a brand managed by the Kasam Ethnic Wear Group.

Established in 1945, the Kasam Ethnic Wear Group has expanded exponentially across India, offering high-quality, stylish, and affordable traditional wear for men. With a rich legacy of over 75 years, the company has established itself as a trusted and reputable brand in the Indian ethnic wear market. Swayamvar, as a brand, has been at the forefront of this growth, offering a wide range of traditional attire for men, including kurtas, sherwanis, dhotis, and more.

For aspiring entrepreneurs and business investors looking for a lucrative franchise opportunity, The Swayamvar Franchise Opportunity in India presents a fantastic business proposition. By partnering with Swayamvar, franchisees can benefit from a well-established brand, attractive ROI, and comprehensive support from the parent company. The franchise model offers a proven business strategy, extensive training, and ongoing support to ensure the success of each franchise outlet.

The Swayamvar Franchise Opportunity in India Benefits of Partnering

The benefits of partnering with Swayamvar Franchise include:

– Established Brand: Swayamvar is a well-known and trusted brand in the Indian ethnic wear market, offering a unique selling proposition for franchisees.
– Attractive ROI: The franchise model offers an attractive return on investment, making it a lucrative opportunity for business investors.
– Comprehensive Support: The parent company provides extensive training, ongoing support, and guidance to ensure the success of each franchise outlet.
– Proven Business Strategy: The franchise model offers a proven business strategy, reducing the risk of failure and ensuring a smooth operational setup.

By partnering with The Swayamvar Franchise Opportunity in India, entrepreneurs and business investors can capitalize on the growing demand for designer men’s ethnic wear in India. With a well-established brand, attractive ROI, and comprehensive support, The Swayamvar Franchise Opportunity in India presents a fantastic business opportunity for those looking to succeed in the Indian ethnic wear market.

This blog explores the details of The Swayamvar Franchise Opportunity in India, including its history, expansion, investment details, profitability, and reasons why it is an excellent business opportunity in India.

About The Swayamvar Franchise Opportunity in India

Swayamvar is a premium men’s ethnic wear brand under the Kasam Ethnic Wear Group. The brand specializes in designer outfits for men, catering to customers who prefer traditional yet contemporary styles. It was launched in February 2015 in Warangal, and within a short span, it has expanded to multiple locations across India.

With a presence in major cities across Telangana, Andhra Pradesh, Karnataka, Odisha, Maharashtra, Rajasthan, Tamil Nadu, Bihar, and Jharkhand, the brand has grown significantly. The goal is to expand into new markets, including Uttarakhand, Goa, Gujarat, Madhya Pradesh, West Bengal, Uttar Pradesh, Delhi, and Tier-2 cities.

Milestones of The Swayamvar Franchise Opportunity in India Growth:
– 2016: 6 stores
– 2017: 11 stores
– 2018: 21 stores
– 2019: 24 stores
– 2020: 35 stores
– 2023: 50+ stores
– Future Goal: 100+ stores by 2025

Swayamvar has built a strong reputation for its quality craftsmanship, stylish designs, and affordability, making it one of the fastest-growing brands in the men’s ethnic wear sector.

Why Choose The Swayamvar Franchise Opportunity in India?

1. Established Brand Name
– With 76+ years of experience in the retail industry, the Kasam Ethnic Wear Group ensures brand credibility and trustworthiness.
– The brand is well-recognized among customers for its premium ethnic wear offerings.

2. High Demand for Ethnic Wear
– India has a vast market for men’s ethnic wear due to wedding seasons, festivals, and cultural events.
– The trend of grooms and wedding attendees opting for designer Sherwanis, Indo-Western outfits, and Jodhpuris is rising.

3. Proven Business Model
– Swayamvar follows a successful franchise model, ensuring profitability and sustainability for franchise partners.
– The business model is backed by extensive market research and a strong supply chain.

4. Affordable Investment & Attractive ROI
– Investment Cost: Rs. 20 lakhs
– Security Deposit: Rs. 60 lakhs (Refundable against merchandise)
– Franchise Fee: Rs. 2 lakhs
– Interior Investment: Rs. 3,000 per sq. ft. (including software and architect fees)
– Margin: 30% (Net of GST)
– The store receives financial support on store opening, along with promotional materials like brand carry bags and stationery.

5. Comprehensive Support for Franchisees
Swayamvar Franchise recognizes that the success of its franchisees is crucial to its own success. To ensure that its partners thrive in the competitive ethnic wear market, Swayamvar Franchise offers comprehensive support from its parent company, Kasam Ethnic Wear Group. This support encompasses various aspects of the business, empowering franchisees to focus on delivering exceptional customer experiences.

> Marketing and Advertising Assistance

Swayamvar Franchise provides its franchisees with marketing and advertising support to promote their stores and attract customers. This includes:

– Access to marketing materials, such as brochures, posters, and social media content
– Guidance on local marketing initiatives, such as events and promotions
– Support for online marketing efforts, including social media and email marketing

> Inventory Management

The experienced team at The Swayamvar Franchise Opportunity in India assists franchisees with inventory management, ensuring that they have the right products in stock to meet customer demand. This includes:

– Access to an extensive product catalog
– Guidance on inventory planning and management
– Support for managing stock levels and minimizing waste

> Store Setup Guidance

The Swayamvar Franchise Opportunity in India provides its franchisees with comprehensive guidance on setting up their stores, including:

– Store design and layout support
– Assistance with selecting fixtures, fittings, and equipment
– Guidance on creating an inviting and engaging store environment

> Operational Training

The experienced team at The Swayamvar Franchise Opportunity in India provides franchisees with operational training, covering all aspects of running a successful Swayamvar store. This includes:

– Training on business systems and processes
– Guidance on managing staff and customer service
– Support for managing finances and inventory

> Financial Support

The Swayamvar Franchise Opportunity in India offers financial support to its franchisees, including:

– Access to funding options and financial partners
– Guidance on managing finances and cash flow
– Support for navigating financial challenges and opportunities

The Swayamvar Franchise Opportunity in India Product Range

The brand offers a wide variety of designer men’s ethnic wear, ensuring something for every taste and budget. The product categories include:

1. Sherwanis – Rs. 11,999 to Rs. 29,999
2. Indo-Western Outfits – Rs. 8,999 to Rs. 24,999
3. Jodhpuri Suits – Rs. 5,999 to Rs. 14,999
4. Blazers – Rs. 3,999 to Rs. 15,999
5. Kurta Pyjama Sets – Rs. 999 to Rs. 4,999
6. Modi Coats – Rs. 3,999 to Rs. 8,999
7. Handloom & Linen Kurtas – Rs. 999 to Rs. 2,999
8. Traditional Accessories (Mojdi, Chunnies, Dhoti, Peshwari, Vest Coats, Shirts)

The affordability of these products, along with premium quality, makes Swayamvar a go-to destination for men’s ethnic wear shoppers.

Investment & Store Requirements

Becoming a part of The Swayamvar Franchise Opportunity in India family requires an initial investment of Rs. 20 lakhs. This investment covers various aspects of setting up and running a store.

Here’s a detailed breakdown of the investment:

– Initial Investment: Rs. 20 lakhs
– Security Deposit: Rs. 60 lakhs (Refundable against merchandise)
– Franchise Fee: Rs. 2 lakhs
– Interior & Setup Costs: Rs. 3,000 per sq. ft.

In return for this investment, franchisees can expect an attractive return on investment (ROI) of 30% net of GST.

To ensure the success of a Swayamvar Franchise store, specific requirements must be met for the store location and setup:

– Leasable Area: 800 – 1,500 sq. ft.
– Location: Ground Floor
– Lease Period: 9 years
– Lock-in Period: 2 years
– Fit-Out Period: Free rent for 45 days

By meeting these requirements, franchisees can create an attractive and inviting store environment showcasing Swayamvar’s range of men’s ethnic wear. The Swayamvar team provides guidance and support throughout the setup process to ensure a smooth and successful launch.

Target Expansion Locations

Swayamvar is rapidly expanding across India. Some of the targeted locations include:

West Bengal:
Kolkata, Siliguri, Durgapur, Howrah, Malda

Uttarakhand:
Dehradun, Haridwar, Haldwani

Uttar Pradesh:
Lucknow, Kanpur, Varanasi, Agra, Meerut, Noida, Gorakhpur

Rajasthan:
Jaipur, Udaipur, Kota, Jodhpur

Madhya Pradesh:
Indore, Bhopal, Gwalior, Jabalpur

Other States:
Maharashtra, Punjab, Gujarat, Tamil Nadu, Kerala, Assam, Bihar, and more.

The brand aims to establish 100+ stores by 2025, making this the perfect time for potential investors to join this growing venture.

How to Apply for a The Swayamvar Franchise Opportunity in India?

If you are interested in owning a Swayamvar Franchise, follow these simple steps:

1. Contact the Franchise AVS Team
– Call: +91 92054 34226
2. Submit Your Business Proposal
– Provide details about your preferred location, investment capacity, and store space.
3. Approval & Agreement Signing
– After evaluation, sign the franchise agreement.
4. Store Setup & Launch
– Interior work, inventory stocking, and marketing setup.
5. Grand Opening & Business Operations
– Receive ongoing support for a successful business venture.

Conclusion

The Swayamvar Franchise offers a fantastic opportunity for entrepreneurs looking to enter the booming men’s ethnic wear industry. With its affordable investment, strong brand reputation, high margins, and extensive support, this franchise is a profitable and sustainable business venture.

For inquiries, contact FRANCHISE AVS and become a part of the Swayamvar success story!

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