Biryani Queen

Food and beverage

Smita, a food enthusiast, was disappointed with the biryani options in Gurgaon.

Channeling her cooking skills, she crafted a unique biryani recipe that was a hit among her family and friends. Leveraging social media, she turned this passion into a thriving business, “BIRYANI QUEEN,” growing from serving a couple to over 50,000 customers in Gurgaon & Delhi NCR over four years. Her excellence earned her an award and the moniker ‘Biryani Queen’ from Chef Sabhyasachi in 2015, solidifying her brand’s identity.

Area Required (sq.ft)

250 – 3000

Brand Outlets

16 - 20
Biryani Queen

More About Biryani Queen

As an ardent & refined foodie, Smita (Founder) had tried different cuisines wherever she have traveled.

One day, as she was craving to have good authentic biryani, she ordered biryanis from 7-8 good known outlets in Gurgaon.

 

To her utter disappointment, she couldn’t find any biryani as per her taste and liking.

Being a decently good cook and having a passion for this art, she thought of exploring the ingredients that according to her make up to a good recipe of Biryani.
 

After much research and procurement of the necessary ingredients

She prepared it for herself. she and the entire family relished the taste of this newly invented biryani. That was the moment when an idea ran through her mind. Why can’t I venture into this business of Biryanis where she can meet the taste requirements of other foodies and simultaneously make an earning for herself? The very next day, she made a good amount of biryani and posted the images on her Facebook page, mentioning about her experience of exploring the world of biryanis. Her friends immediately reacted to the post and asked for it.
 

She sold two handis on that day, which really gave her a boost to do more.

Gradually, she started getting orders on a daily basis (thanks to Facebook promotion). It’s been almost 4 years now as she grew from serving just two customers initially to having 50000+ customers currently in Gurgaon & Delhi NCR. Furthermore, when she fetch her first award in 2015, Chef Sabhyasachi (Sabby) started addressing her ‘Biryani Queen’. So, then and there it was decided to go for the brand BIRYANI QUEEN.

 

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