24 Seven

Franchise Model Details and Investment

The 24 Seven franchise operates on a FOCO (Franchise-Owned Company-Operated) model, requiring an investment ranging from 50 to 60 lakhs. With a promising return on net sales of 6% to 7%, investors can expect a solid return on their investment. The franchisee enjoys the benefits of a fixed rent structure and a percentage of sales, contributing to a return on investment ranging from 30-36% per annum. The payback period is estimated to be between 3 to 3.5 years, depending on the location.

Location Requirements and Site Qualifications

To ensure the success of the franchise, certain prerequisites must be met. The ideal property should be owned by the franchisee or a blood relation, offering a carpet area between 700-1500 sqft. It must be a clean, lockable shop with basic civil work completed. Adequate power load (35-40 KW) and power backup are essential. The location should be devoid of any operational 24 Seven stores within a 3-kilometer radius.

Unique Selling Propositions (USPs) and Operational Advantages

Investing in a 24 Seven franchise comes with a plethora of unique selling propositions and operational advantages. With over 140 stores operating successfully, the company manages all aspects of store running and operations at their cost. This eliminates recurring loss risks for the franchisee, making it a no-loss business opportunity. The franchise model also offers zero headaches for investors or landlords, with the potential for a money-back guarantee within 36 months due to robust Standard Operating Procedures (SOPs).

Catchment Strategy and Market Presence

24 Seven strategically positions its stores near high-demand brands such as QSR F&B, large format grocery stores, Dominos, and KFC, ensuring a steady flow of customers. The emphasis on high street locations, visibility from main streets at night, and accessibility contribute to the brand’s success. Investors are required to provide essential documentation, including catchment videos, interior and exterior shop photos, and information about nearby brands to facilitate the approval process.

Financial Returns and Investor Benefits

The financial outlook for 24 Seven franchisees is promising, with the potential for a significant return on investment. The structured payment model, where approximately 50% is fixed rent and the rest is a percentage of sales, ensures a steady income stream for investors. With a return on investment ranging from 30-36% per annum, the payback period is reasonable, making it an attractive proposition for potential franchisees. In conclusion, the 24 Seven franchise opportunity is a gateway to a thriving business backed by nearly two decades of experience. With a proven track record, strategic market placement, and a comprehensive support system, this franchise model stands out as a secure and rewarding investment for entrepreneurs looking to enter the convenience store industry.

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