American Burger Cafe

Distinctive Offerings and USP

American Burger Cafe distinguishes itself through a set of key Unique Selling Propositions (USPs). These include excellent taste, cute packaging, amazing food presentation, hygiene, and value for money. These elements collectively contribute to an enhanced dining experience, setting the cafe apart in the competitive fast-food landscape.

Investment Opportunities and Business Details

For aspiring entrepreneurs, the American Burger Cafe presents an enticing franchise opportunity. With an investment size ranging from INR 10 Lac to 20 Lac, the cafe offers a manageable entry point into the thriving food and beverage industry. The franchise details include a reasonable franchise/brand fee of INR 400,000 and a royalty/commission rate of 5%. The business commenced operations in 2021, with franchising/distribution starting in 2022. Currently, the franchise operates fewer than 10 outlets, creating room for potential growth and expansion.

Strategic Expansion Locations

The American Burger Cafe has outlined strategic expansion locations to tap into diverse markets. These include regions in the North such as Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, and Uttar Pradesh. In the South, the focus is on Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana. The brand also eyes expansion in the East, covering Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, and Odisha. Additionally, expansion targets the West (Gujarat, Rajasthan, Maharashtra, Goa), Central (Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand), and Union Territories (Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu).

Franchise Details and Returns on Investment

Prospective franchisees can benefit from territorial rights for unit franchises, offering exclusivity in their chosen locations. The anticipated percentage return on investment is an impressive 60%, with a payback period estimated at 2-3 years. The franchise agreement, a standard component of the business model, spans a term of 5 years, with the option for renewal.

Property Requirements and Training Support

The American Burger Cafe seeks commercial properties with an area requirement ranging from 150 to 300 sq.ft, preferably located in market areas. Franchisees can expect comprehensive support, including detailed operating manuals, on-site training at franchised outlets, field assistance, and expert guidance from the Head Office. The current IT systems integral to the franchise will also be included.

Agreement and Term Details

The franchise offers a standard franchise agreement with a term of 5 years, providing a reasonable timeframe for franchisees to establish and grow their businesses. Furthermore, the option for term renewal adds flexibility for long-term partnerships. In conclusion, the American Burger Cafe franchise beckons entrepreneurs with a winning combination of delectable offerings, strategic expansion plans, and a supportive business model. For those seeking a flavorful venture in the fast-food industry, this franchise opportunity presents an enticing prospect for success and profitability.

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